Strategic Digital Proposal

The Digital Blueprint

For Concepts Architects

Navastra Consulting

Presenter: Siddharth Rao | November 2025

Who We Are

Navastra Consulting

We are a specialized digital agency that bridges the gap between Visual Art and Market Reach.

We don't just "do marketing." We build digital infrastructures that turn passive viewers into paying clients.

Why Digital for Architects?

Architecture is 100% visual. Your clients are already scrolling through Instagram looking for design inspiration.

If your "Digital Office" (Website/Socials) doesn't match the quality of your "Physical Projects," you lose the client before the first call.

Market Intelligence

Deep dive into the Nagpur/Pune Architecture Landscape.

Audience

High Net-Worth Individuals (HNIs) aged 35-55.

Interests: Luxury Real Estate, Sustainable Living, Vastu Compliance.

Trends

Shift towards "Turnkey Solutions." Clients want one person to handle Design + Build.

Rising demand for "Eco-friendly Farmhouses."

Competition

Most local architects have good portfolios but zero SEO presence.

Gap: No one is answering client questions via Blogs/Content.

Current Brand Audit

We analyzed conceptsarchitects.com and your social footprint.

  • Website UI: Good visuals, but broken video on homepage.
  • Content Quality: Grammar errors ("Situated" vs "Established") hurt premium trust.
  • SEO Score: Critical Risk. Footer keyword stuffing needs immediate removal.

60%

Current Digital Health Score


Opportunity: With our "Activation Plan," we can push this to 95% in 2 weeks.

Strategic Objectives

Brand Awareness

Position Concepts Architects as the #1 Luxury Designer in Nagpur.

Lead Gen

Generate 15-20 qualified Turnkey inquiries per month.

Web Traffic

Increase organic traffic by 300% via SEO Blogging.

Conversion

Turn "Browsers" into "Callers" via optimized landing pages.

Strategy Part 1

Organic Growth

Building long-term authority without paying for every click.

A. Social Media (SMM)

Platforms: Instagram (Visuals), LinkedIn (Corporate), Facebook (Reach).

Plan: 4 Reels + 15 Posts/mo. Stories for "Site Visits" to build trust.

B. SEO & Content

On-Page: Fixing Meta Tags & Speed.

Content: 2 Deep-Dive Blogs/mo (e.g., "Cost of Construction 2025").

C. Paid Ads (Performance)

Google Ads: Capturing high-intent searches like "Best Architect Nagpur."

Meta Ads: Retargeting people who engaged with our Reels.

D. Web Optimization

Speed: Compressing portfolio images for fast loading.

UX: Adding clear "Book Consultation" buttons.

Strategy Part 2

Paid & Technical

The engine that drives immediate leads.

We target specific Pincodes to ensure you get clients who can afford your premium services.

Our Tech Stack

We use industry-leading tools to deliver results.


Google Analytics

Search Console

Meta Suite

SEMrush

Canva Pro

Mailchimp

Prem. Pro

AI Tools

Implementation Roadmap

1

Week 1

Audit & Website Repairs (Activation)

2

Weeks 2-4

Content Creation & Social Setup

3

Month 2

SEO Indexing & Ads Launch

4

Month 3+

Scaling & Optimization

Success Metrics (KPIs)

We don't guess. We measure.

Traffic

• Organic Visitors
• Time on Site
• Bounce Rate

Engagement

• Social Reach
• Video Views
• Saves & Shares

Business

Total Leads Generated
• Cost Per Lead (CPL)
• Conversion Rate

Investment Proposal

Essential

₹30,000/mo
  • Manage 2 Platforms (IG/FB)
  • 1 Active Ad Campaign
  • 12 Posts + 2 Reels
  • Monthly Calendar

Domination

₹40,000/mo
  • 4 Platforms (+GMB)
  • 3 Active Ad Campaigns
  • 20 Posts + 8 Reels
  • 4 SEO Blogs
*Activation Fee: ₹18,500 (One-time) for Website Repairs & Portfolio Writing.

Early Wins

Even before we start, we have identified the "Quick Wins" for Concepts Architects.

The Content Fix (Example)

Before

"The company was situated in 2003..."

After

"Established in 2003, Concepts Architects has redefined luxury..."

Impact: Immediate boost in brand authority and client trust.

Why Navastra Consulting?

Fast Execution

We don't delay. We launch.

Strategic

Data-driven decisions, not guesswork.

Content First

We know how to tell stories.

One-Stop

SEO, Ads, Design under one roof.

Let's Grow Your Business.

Your Blueprint is ready. Let's lay the first brick.

Siddharth Rao

Navastra Consulting

9871666719